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A ________ has three characteristics: (1) a source of competitive advantage making a significant contribution to perceived customer benefits; (2) has applications in a wide variety of markets; and (3) is difficult to imitate.

When one company licenses another to produce its offerings, or two companies jointly market their complementary offerings, it is called a ________.

By 2010, only ________ percent of US households were traditional households.

The ________ environment includes the actors involved in producing, distributing, and promoting an offering. The main actors are the company, suppliers, distributors, dealers, and the target customers.

Which of the following is the largest contributor to global warming, contributing almost a quarter of the carbon dioxide in the environment?

Of the four organizational levels, the corporate level is likely to make which of the following decisions?

________ flash an ad to a subject with an exposure interval that may range from less than one hundredth of a second to several seconds.

Jorge drinks two liters of soda each day. He is aware of the negative impacts of sugary drinks on his health and the potential for the empty bottles to add to pollution. His demand state is best characterized as ________ demand.

Amber oversees the activities at a consumer packaged goods firm that include researching, developing, and launching new, high-quality shampoos, quickly and within budget. With which process is her job most closely aligned?

Juan Garcia plans the daily promotional releases about his company’s products and services. He can be described as a(n) ________ planner.