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Organizations within the same industry usually have the same mission.

The basis for social media is conversation.

The term “societal marketing” refers to online retail sales.

The idea of first movers being completely replaced by second movers and the resulting disappearance of first movers from the marketplace is a myth.

A large pharmaceutical company invents a very small device that can be implanted in people with diabetes to provide time-released amounts of insulin. A patent for this invention will set up a temporary oligopoly for the company.

A target market is a group of customers toward whom a firm directs its marketing efforts.

The antitrust laws in the United States were designed to protect the interests of organizations having monopoly positions.

The planning process identifies objectives and determines the actions that are needed to attain those objectives.

Operational planning that involves the creation and implementation of tactical plans for the departments within an organization is primarily the responsibility of top-level management.

With increased availability of information, rivalry heats up among competitors who try to differentiate themselves from the crowd.