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What is the truest, most vibrant, most intense version of a color called?

What are mixing cups and palettes used for?

The term hue means _________.

In the professional world, the technique of applying makeup significantly changed with _________.

What are the two most important factors in good makeup application?

What face shape would benefit from corrective makeup to give the illusion of width across the cheekbone line?

When choosing makeup for the lips, the general principle to follow is _________.

What does adding white to a pure hue create?

What is the name for artificial eyelashes that are applied on top of the upper lashes one at a time?

What should be the most important consideration for makeup artists who retail?