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The most effective journalist will be ______.

Which lead type is best for meetings, speeches and news conferences?

The lead of a story should contain as much ______ as possible.

Which of the following question pairs uses a close-ended question followed by an open-ended question?

How does critical thinking by journalists affect the relationship between the story and the audience?

You are writing a story about the head of an area nonprofit foodbank moving to Washington to work on a White House initiative against hunger. Which of the following leads is most valuable to readers?

When determining what matters most to your readers about a story you are writing, you should look at ______.

A local firefighter sustained a severe spinal injury rescuing a family from their burning home one year ago. After many months of physical therapy, the firefighter regained the ability to walk. Your story reports that a local resident regained the ability to walk after recovering from a back injury. What is wrong with this story?

How should direct quotes be demarcated?

Which of the following lead types is most appropriate for a profile ona popular musician?