Solomon Asch (1951, 1956) conducted a series of studies in w…

Solomon Asch (1951, 1956) conducted a series of studies in which participants were asked to estimate the lengths of lines that clearly differed in length. Participants then heard the other group members give correct estimations for some trials, and blatantly incorrect estimations for others. When confederates in the study gave an incorrect response, how did participants respond?

Researchers used computer graphics to generate composite fac…

Researchers used computer graphics to generate composite faces that reflected the exact mathematical average of the facial features of a large number of individual photographs. They then asked participants to rate the attractiveness of the composite photograph and the individual photographs that were combined to make up the composite. These researchers found that