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Which of the following elements of the marketing communication mix involves use of mail, telephone, fax, e-mail, or Internet to communicate with or solicit response or dialogue from specific customers and prospects?

Place advertising, or out-of-home advertising, is a broad category that includes many creative and unexpected forms to grab consumers’ attention, including all of the following EXCEPT ________.

When is a pull strategy appropriate?

The challenge for marketers in building a strong brand is ________.

A computer manufacturing company allows customers to place orders online, which they can later pick up from a convenient retail location. Which of the following terms best represents this practice?

________ advertising aims to stimulate repeat purchase of products and services.

For a high school student, Tim is highly concerned about environmental issues. He is a strong supporter of the garbage recycling and afforestation campaigns taken up by the environmental activists in his neighborhood. He wants to become a full time volunteer for their upcoming wildlife protection program and has even saved money to contribute to the cause. This group of environmental activists can be categorized under which of the following reference groups?

A(n) ________ group is one whose values or behavior an individual rejects.

________ are defined as companies that satisfy the same customer need.

In ________ retailing, salespeople are ready to assist in every phase of the “locate-compare-select” process.