[Jimbo] Jimbo is a sales representative for a home security…

[Jimbo] Jimbo is a sales representative for a home security company that specializes in smart home security products. During his sales presentation, he first explores the needs and preferences of each client and then tailors his sales presentation based on what he learned. For example, he focuses on energy efficiency for environmentally conscious customers and convenience features for busy families. What type of sales format is Jimbo using?

[theory] The theory of social________ maintains that when pe…

[theory] The theory of social________ maintains that when people perceive themselves as similar to people around them (in their immediate social network), they are more likely to adopt and perceive as correct the observed behavior of these people, and may explain the success of social shopping.

[NewGames] NewGames executives sat down to discuss how best…

[NewGames] NewGames executives sat down to discuss how best to develop new business. They specifically want any new product to target consumers beyond their small market of younger gamers. Which aspect of new product development does their meeting best represent?

[Danny] Danny recently opened a donut shop called Danny’s Do…

[Danny] Danny recently opened a donut shop called Danny’s Donuts. He sells a variety of donuts and introduces a new flavor each week. However, he noticed that sales have recently been flagging, so he decided to offer a free cup of coffee with a purchase of four or more donuts through the end of the month. Which element of the promotional mix does this exhibit?