The product team at edX (platform for online university cour…

The product team at edX (platform for online university courses) is reviewing a research plan to investigate a new educational offering in its professional certificate programs product line. Currently, it plans to use the following research sources: 1. Data collected from when it developed the very first course offerings from when they launched the platform in 2012 2. A survey study of college-age students conducted last year by the Executive Advisory Board for all member institutions, and 3. Qualitative research (interviews) on the educational needs for students entering the professional job market conducted by the product team that it collected earlier this week specifically for this new offering. Which of the following did they use?

Matyáš is a professional mural artist who values quality glo…

Matyáš is a professional mural artist who values quality global goods but is not very concerned about the sustainability efforts of the companies she buys from. According to the Harvard study on global brands and global populations, to which market segment does Matyáš likely belong?

Given the channel of distribution diagrammed below, which of…

Given the channel of distribution diagrammed below, which of the following responses is accurate?                          Unit Variable Cost = $10 Just Play                         Selling Price to Walmart= $25 Target                         Selling Price to Consumer = $35 Consumer  

The marketing communications team for the University of Texa…

The marketing communications team for the University of Texas at Austin in creating a new campaign and is really hoping that they can translate our university’s positioning statement into a compelling storyline, including a character/persona with a relatable plot and “conflict.”  In terms of our Marketing Communication Model, this activity refers to which of the six steps in the model?

You read about a concept that is considered to be a powerful…

You read about a concept that is considered to be a powerful tool for entrepreneurs who want to create new markets instead of competing within established markets. It described 2 different categories of markets as two different types of oceans. From the choices below, select the correct response presented in the correct order. 1. ________ Oceans are all the industries in existence today that serve the known market space, where industry boundaries are defined, accepted, and the competitive rules of the game are known. 2. ________ Oceans, in contrast, denote all the industries not in existence today – the unknown market space, untainted by competition, where demand is created rather than fought over.