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The main purpose of a corporate website is to increase purchases by visitors.

During an economic recession, marketers look to emphasize value in their offerings by reducing prices in order to help consumers stretch their budget dollars.

After developing strategies of the campaign, marketers focus on specific tactics such as recruiting influencers, setting up contests, or offering coupons and discounts.

The deregulation movement has ended total monopoly protection for most utilities.

The extent of consumer spending is directly related to the rate of unemployment.

Social media marketing creates a buzz that carries the marketing message from one user to the next until it becomes viral.

The Sherman Antitrust Act, Clayton Act, and Federal Trade Commission Act are evidence of federal commitment to maintaining a competitive business environment in the United States.

Matching an external opportunity with an internal weakness produces a situation known as leverage.

The United States has the highest number of Internet users in the World.

The competition between Amtrak, Hertz, and Delta Airlines for the travelers’ dollar is considered indirect competition because these services can be substituted for one another.