Blog

Which of the following is (are) key takeaway(s) from guest speaker Sarah’s guest lecture on social media at Crocs?

Which of the following is true of real time bidding (RTB)?

If you bid $1.50 on a keyword in a Google Ads campaign, and your ad shows in response to a search query on that keyword, you will definitely pay $1.50 for a click on that ad.

Which of the following attribution models would be most-appropriate for discerning the marketing tactics that are “bottom of funnel”?

A marketing automation ‘drip’ series allows marketers to improve the relevance of email messages by behaviorally-segmenting the company’s email list. 

As a Digital Marketing Manager for Crocs.com, you discover Crocs’ email campaigns have a high bounce rate. For a recent campaign with 10,000 sent emails, only 8,000 emails were delivered.  Which of the following recommendation and rationale is strongest for an upcoming meeting with the Crocs VP of Marketing on this topic?

Which of the following is the best way to A/B test an email campaign subject line?

A “long tail keyword” in Google Ads will usually have a higher average CPC than a related “fat head” keyword.

Which of the following statements about Content Marketing and SEO is true?

A children’s toy store is running a Google Search Ads campaign.  Below is the data for 3 keywords which were used in the “toy ad A” ad group.  Which keyword has the lowest average CPC? Keyword Clicks Impressions Total Conversion Value Total Cost STEM toys 200 800 $350 $200 Best holiday toys for toddlers 10 450 $200 $195 Unisex children’s toys 20 550 $250 $125