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When Proctor & Gamble selects which customers they intend to target with their marketing efforts, they must also identify which customers they will _____.

Kraft Foods, Inc. hosts a big family event with dinner and games once a year. The organizers arranged for the best possible menu thinking that food would be a priority, but the staff were disappointed because the activities were very poorly planned. What kind of service-quality gap is apparent here?

Shoes For You, a company that creates a uniquely styled and fitted shoe for each individual customer, is an example of ________.

When Michelin promotes its tires as durable with maximum road surface grip, it is focusing on which component of customer value?

Brand mantras typically are designed to capture the brand’s points-of-________, that is, what is unique about the brand.

The Schaeffer House routinely hires extra high school students to work during the Christmas season. This is said to be _______.

When Paul is faced with a decision of which product to purchase, we know that as a consumer he will be a ______ maximizer.

Subway launched in the fast-food market at a time when consumers believed that fast food could not taste good, and be healthy. What does Subway assure by stating that their sandwiches taste good?

Some services require that the client be present to conduct the service. Which of the following is an example of such a service?

#8 You are given the following code for a Book and a LibraryController. The Book class has private fields for bookID, title, and availableCopies. The constructor initializes the bookID and title, and assigns a random number of available copies between 1 and 20. The LibraryController class should create a Book object and print the number of available copies to the console. Replace XXXX with the correct code that prints to the console the number of available copies for the book.   Book.java package library; import java.util.Random; public class Book { private String bookID; private String title; private int availableCopies; public Book(String bookID, String title) { this.bookID = bookID; this.title = title; Random rndGen = new Random(); availableCopies = rndGen.nextInt(20) + 1; } public String getBookID() { return bookID; } public String getTitle() { return title; } public int getAvailableCopies() { return availableCopies; } public void setAvailableCopies(int availableCopies) { this.availableCopies = availableCopies; } } // end Book LibraryController.java public class LibraryController { public static void main(String[] args) { Book book = new Book(“B001”, “The Great Gatsby”); System.out.println(“Available copies: ” + book.getAvailableCopies()); XXXX } // end main } // end LibraryController