Briefly explain two benefits for the consumer and two benefi…

Briefly explain two benefits for the consumer and two benefits for the firm that a strong brand (=a well-known brand) can provide. No points will be given for bullet points or brief answers lacking clear explanations. *Note: This question does not ask you about the definition of a strong brand. Two benefits for the consumer: explain how a strong brand provides each benefit for the consumer. 1) 2) Two benefits for the firm: explain how a strong brand provides each benefit for the firm. 1) 2)

Dr. Tilly Green is a 70yo who comes to your office and needs…

Dr. Tilly Green is a 70yo who comes to your office and needs a new set of hearing aids.  They currently wear a set of RIC hearing aids with open domes.   Dr. Green was fit 3 years ago and just went out of warranty.   Dr. Green wants new aids because the ability to hear conversations is not satisfactory.  Dr. Green is open to suggestions and does not have a budget to consider.  Word Recognition Scores for this patient were 68% in both ears.    Using the case history and audiogram provided below, answer the following questions:  1. What tests/self-assessments would be included in your appointment to determine what kind of amplification Dr. Green needs? 2. Why do you think Dr. Green has difficultly with the current set of hearing aids? 3. What could you try in order to “fix” what Dr. Green wears currently? 4. What is your recommendation or plan of care for Dr. Green? Justify your answer.