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The single characteristic of service quality that is most important to customers is empathy.

According to the “Doing the Right Thing” box, people should dispose of old computers by tossing them in landfills.

The three components of ____ are initiation of effort, direction of effort, and persistence of effort.

Marketers often appeal to consumers’ needs as defined by Maslow’s hierarchy. Schlage, a lock manufacturer, shows how much protection its locks provide. Clorox developed several types of wipes to eliminate concerns about infectious germs. Both marketers are appealing to which need as defined by Maslow?

The term “data mining” refers to the process of discovering unknown patterns and relationships in large amounts of data.

Higher productivity is good not only for individual companies that achieve it, but also for the countries in which they do business.

Human resource management (HRM) is the process of finding, developing, and keeping the right people to form a qualified work force.

Background checks can be used to verify the truthfulness and accuracy of information that applicants provide about themselves.

Asa and Ruby both sell insurance. Asa is married, has three children, and a new house. Ruby is single and has recently purchased a new Lexus. According to some industrial psychologists:

According to the “Doing the Right Thing” box, business leaders should develop personal ethics by focusing on the mission, motivation, and managerial functions.