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What is true about word of mouth advertising? 

Which lodging industry characteristic recognizes the fact that a hotel’s ability to attract and retain qualified staff members who consistently deliver excellent service is a key to the success or failure of a hotel? 

Customer service is a proactive method to serve customers.

How is “market share” typically determined in the lodging industry?  

Marriott’s first business was a hotel J. Willard and Alice Marriott opened in Washington D.C.  

Which type of hotel is typically operated out of a converted home?  

The U.S. tourism industry is one of the top ten largest industries in  

A full-service hotel’s Food and Beverage Director reports to the hotel’s 

Which is a true statement about independent hotels? 

Which segment of the tourism industry includes lodging operations?