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In Shakespeare’s play Julius Caesar, Caesar’s wife has a(n) XX about Caesar’s death. She dreams that her husband is murdered. The next day, her dream becomes reality, and Caesar is assassinated. What is the definition of XX?

Great athletes are possessed of considerable physical talent, but just as important, they also possess mental XX. When the going gets rough, they dig deeper and refuse to give up. What is the definition of XX?

As an actress, she wasn’t all that impressive, but she had the kind of charm and XX that makes for stardom. What is the definition of XX?

The assassin had the kind of XX appearance that allowed her to blend easily into a crowd; because there was nothing individual or special about her, nobody ever remembered seeing her. What is the definition of XX?

Considering the dark side of persuasion, which of these is LEAST likely to potentially be used for disseminating targeted, malicious propaganda? 

What is the difference between a public and a stakeholder?

Mario is charged with tracking the number of page impressions, website visits and Google search rankings for his company each month. According to your book, these metrics are best suited to measuring success against which IMC goal?

Immediate friends, known as ____________, have utility derived from social connections, known as ___________, that can be used by marketers to promote brands.

Your cousin is in a pyramid scheme and spends a significant amount of her time promoting a brand of anti-aging facial creams on TikTok. This is an example of what kind of social media advertising?  

If you want your message to travel on social media, you need to find the _________ in that area of interest.