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P&G developed strong direct-to-consumer channels for some of its products, such as Gillette on-demand service for razors. However, this created a conflict between P&G and traditional retailers like Walmart, who have been primary distributor of P&G products. Retailers feel threatened by losing sales to the manufacturer’s direct channels. What type of conflict is this?

Gupta is having a challenging time deciding whether the company should standardize or customize its service offerings. Which of the following is a good reason for him to choose to standardize it?

What is NOT considered as advantages of having indirect marketing channels?

Dannon, a manufacturer of dairy products, sells yogurts and pre-packaged smoothies. It markets a number of yogurts, including Dannon Light and Fit, Dannon Whole Milk Yogurt, and Dannon Greek Yogurt. The large variety of yogurts sold by the Dannon brand is collectively an example of which of the following?

Many businesses have found that it is more cost effective to focus only on attracting new customers than working hard to keep the ones they already have.

Tesla, one of the highest-priced luxury hybrid and electric cars, is continuing to raise awareness and educate potential customers. Customers must learn about the car and its benefits before they decide to purchase one, and people are willing to take more risk and pay more to have the latest Tesla model. Tesla is in which of the following stages?

In recent years, Lego introduced Lego Friends, designed to appeal to girls. The Lego Friends building sets include pastel-colored bricks that can be used to make a hair salon and a cupcake cafe. These efforts indicate that Lego is repositioning its product.

Jones Drinks sell soft drinks, juices, different types of waters, sports drinks, energy drinks, and teas. Taken together, these products are considered which of the following for Jones Drinks?

Compared to convenience products, shopping products are which of the following?

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