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A price of $ 9.97 is less likely to appeal to customers than $ 9.95 or $ 9.99.

Slotting allowances refer to money paid by producers to retailers to guarantee display of their merchandise.

The first step in the AIDA concept involves convincing the would-be buyer of the product’s ability to satisfy his or her needs.

Other things being equal, stores that offer more services charge smaller markups to cover their costs.

A supercenter is usually larger than a hypermarket.

Selling up is a retailing practice in which salespeople try to persuade customers to buy higher-priced items than originally intended.

Most of the specialty stores are chain outlets with large-scale operations.

The U.S. service sector makes up only one-tenth of the nation’s economy.

Merrill Lynch’s bull logo cannot be considered a part of the product’s trade dress.

Most businesses slowly change the amounts they charge customers, even when they clearly recognize strong demand.