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The seller’s image is very important for those marketers who sell convenience products.

A quota sample is a nonprobability sample divided to maintain the proportion of certain characteristics among different segments or groups seen in the population as a whole.

A chocolate bar bought while standing in the checkout line is an example of staples.

A syndicated service can also be considered a type of limited-service research supplier.

Members of Generation Y gravitate to activities that provide constant entertainment and immediate gratification.

​Interactive television delivers valuable data on real consumer behavior and attitudes toward brands.

Market leaders are more likely to engage in comparative advertising than new entrants.

Consolidated metropolitan statistical areas (CMSA) are limited to the same state, making it difficult for marketers to tap into similar product-use patterns among populations in neighboring states.

Customer satisfaction can be measured in terms of the gaps between what customers expect and what they perceive they have received.

Some of the motives for firms to enter into partnership are warding off threats of future competition, raising or creating barriers to entry, and learning new skills.