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The governmental regulations that affect marketing practices are mainly for advertising and distribution, and do not place any restrictions and prohibitions on the design and packaging of products.

Marketers are finding new product opportunities with two-income families demanding goods and services that fill the need for convenience, health, safety, and time constraints.

Products bought by ultimate customers for personal use are known as consumer products.

Microblogging allows people to communicate extensively through lengthy blog postings.

In interactive marketing, the customer controls the amount and type of information received from a marketer.

The overview of a social media marketing plan describes the overall market conditions and the firm’s current position in social media.

Social class is determined by the sole criterion of income.

African Americans are part of every economic group in the United States.

Sears offers discount coupons and lowers prices on 1,000 items in the store in order to generate sales. This is most likely to occur during an economic recession.

The Hispanic American population is not a single homogeneous group, but a composite of a number of culturally distinct groups.