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There are no universal rules applicable to every speech situation.

Ways to establish speaker identification with an audience include

Ways to use testimony effectively include

You should never stack statistics; it can overwhelm listeners with too much data.

Jargon should never be used when giving a speech because it violates the standard of clarity.

A speaker should not stack statistics because that would be boring for an audience.

Speech anxiety is

Telling a speaker “don’t be nervous” is an effective way to overcome the illusion of transparency that increases nervousness.

Rules determine the appropriateness of our communication with others.

Suzzie opens her speech with a story about her brother’s struggles with the healthcare system. In her conclusion, she returns to his story to highlight the emotional cost of policy failures. What strategy is she using?