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Category killers are invulnerable to competition because of the huge selections they offer in different product lines.

​At the third level of relationship marketing, buyer-seller relationships are transformed structurally into business partnerships.

Chain stores usually obtain merchandise at lower prices from manufacturers compared to their independent rivals.

A dentist provides pure service.

Skimming pricing strategies are also known as “market-plus pricing.”

Staples are convenience goods and services that consumers constantly replenish to maintain a ready inventory.

One of the steps involved in measuring customer satisfaction is compiling feedback from customers regarding present performance.

Customer relationship management systems help firms to simplify complex business processes.

Family brands are the most effective aids in implementing market segmentation strategies.

An IMC strategy begins with the organization’s goods and services and then works its way toward consumer wants.