Jared is an avid fan of Major League Baseball. Jared is glue…

Jared is an avid fan of Major League Baseball. Jared is glued to the TV when the San Francisco Giants play. He thinks the baseball games would be more enjoyable, however, on a new OLED TV. Jared starts talking with his brother and browsing the Internet to identify the brands of OLED TVs and to collect facts and figures about each brand. In which step of the purchase decision-making process is Jared engaged?

Windex Touch-Up Cleaner takes care of everyday kitchen messe…

Windex Touch-Up Cleaner takes care of everyday kitchen messes like dirt, grease, and food stains. The product can be safely used on stovetops, sinks, counters, sealed granite, glass, sealed marble, fixtures, glazed porcelain, chrome, glazed ceramic tile, finished wood and more. Advertisements for this product demonstrate how the product easily removes liquid and dry stains on any surface. This addresses which dimension of competitive angle?

When Kraft launched a water enhancer, the company initially…

When Kraft launched a water enhancer, the company initially considered launching it as an extension of its brand Crystal Light, primarily sold to soccer moms. Instead, Kraft launched the product as Mio and successfully marketed it to Millennials, who embrace individuality and customization. In deciding whom they should exchange with, Kraft was: