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A college education is an example of a pure product on the goods-services continuum.

A quota sample differs from a stratified sample, as in a quota sample, researchers select subsamples by some random process.

Category killers are invulnerable to competition because of the huge selections they offer in different product lines.

​At the third level of relationship marketing, buyer-seller relationships are transformed structurally into business partnerships.

Chain stores usually obtain merchandise at lower prices from manufacturers compared to their independent rivals.

A dentist provides pure service.

Skimming pricing strategies are also known as “market-plus pricing.”

Staples are convenience goods and services that consumers constantly replenish to maintain a ready inventory.

One of the steps involved in measuring customer satisfaction is compiling feedback from customers regarding present performance.

Customer relationship management systems help firms to simplify complex business processes.