[Gallagher]  Gallagher Co. is a designer brand of high heels…

[Gallagher]  Gallagher Co. is a designer brand of high heels made and sold in the United States. Hannah Gallagher, president, and CEO of Gallagher Co., made it clear that she only wants her shoes sold in their own stores. They only have 10 stores throughout the United States. Gallagher Co. exemplifies which level of channel coverage?

[small] Smallville, Kansas, is a town that is known for its…

[small] Smallville, Kansas, is a town that is known for its unique historical vibe and locally owned businesses. Lex Corp wants to open a branch of its widely popular Luthor Superstore, but the town council rejects Lex Corp’s request, claiming they want to protect the well-being of the local businesses in Smallville. Which macro-factor of site location did Lex Corp fail to consider?