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Brand insistence, the ultimate stage in brand loyalty, leads consumers to refuse alternatives and to search extensively for the desired merchandise.

The advent of a strong buyer’s market created the need for consumer orientation by businesses.

A partnership is an affiliation of two or more companies that help each other achieve common goals.

A statement such as “to hit the 300 employee mark by the end of the year” is typically a part of a mission statement.

The relationship era builds on the marketing era’s customer orientation by only focusing on  maintaining relationships with customers.

Production orientation is a business philosophy that stresses on the importance of quantity of products rather than the quality of products.

The main goal of not-for-profit organizations is to generate revenues above and beyond their costs to make money for all stakeholders involved.

The most obvious distinction between not-for-profit organizations and for-profit firms is the focus on generating revenues above and beyond the costs.

The financial bottom line refers to the limitations laid on the budgets of a firm.

The expanded concept of marketing activities permeates all functions in businesses and not-for-profit organizations.​