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Skimming pricing strategies are also known as “market-plus pricing.”

Staples are convenience goods and services that consumers constantly replenish to maintain a ready inventory.

One of the steps involved in measuring customer satisfaction is compiling feedback from customers regarding present performance.

Customer relationship management systems help firms to simplify complex business processes.

Family brands are the most effective aids in implementing market segmentation strategies.

An IMC strategy begins with the organization’s goods and services and then works its way toward consumer wants.

The marketing mix is the blending of the four strategy elements—product, price, distribution, and promotion—to satisfy the target market.

A brand name should give buyers the correct connotation of the product’s image.

The original owner of a brand name can claim exclusive rights to the name even when the brand name becomes a descriptive generic name for a class of products.

Buyers rarely play any role in the creation and distribution of services.