Aarthi is presenting a paper at a conference. The audience i…

Aarthi is presenting a paper at a conference. The audience is all there to give her their undivided attention and evaluate her research. To ensure that her audience will think highly of her research, the Elaboration Likelihood Model indicates that Aarthi should present the audience with…

James is at a wedding. Suddenly, everyone begins to dance to…

James is at a wedding. Suddenly, everyone begins to dance to the Cupid Shuffle. James wants to participate, but he knows that he is a bad dancer and thinks that he will look like a fool if he joins in. According to Symbolic Interactionism, what is James activating in order to think this way?