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Databases and interactive marketing are important IMC tools that help marketers collect information from customers and then segment markets according to demographics and preferences.

The level of competition for business in the market is an important criteria considered by retailers while selecting the target market.

Everyday low pricing is a pricing strategy that relies on short-term cost-cutting tactics such as coupons and rebates.

Category killers are a type of limited-line retailer that offer huge selections and low prices in single product lines.

Zone pricing completely eliminates phantom freight.

Basing-point pricing policy always calculates the freight charges from the point or location from which the goods are actually shipped.

Product line pricing is the practice of marketing merchandise at variable prices negotiated between buyer and seller.

A skimming pricing strategy is commonly used as a market entry price for distinctive goods and services with high initial competition.

According to retailers, the purpose of slotting allowances is to cover their losses if products don’t sell.

The amount by which the average transportation charge exceeds the actual cost of shipping to a particular destination under postage stamp pricing is called phantom freight.