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Which of the following is true about industrial buying decisions?

The first step in estimating demand is to ________.

A jobber in a three-level marketing channel is a(n) ________.

Services high in ________ qualities are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.

Consumers are less price sensitive ________.

A brand that is action-oriented and causes consumers to engage in physical actions appeals to the ________ dimension of brand experience.

Pampers divides its market demographically on the basis of ________ into prenatal, new baby, baby, toddler, and preschooler.

According to PRIZM, the ________ cluster is characterized as the nation’s tech-savvy singles and couples, living in areas typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants, and all types of bars – from juice to coffee to microbrew.

The family in a buyer’s life consisting of parents and siblings is the ________.

Clorox runs ads stressing the many benefits of its bleach, such as how it eliminates kitchen odors, in order to generate additional opportunities to use the brand in the same basic way. This is an attempt to ________ of consumption.