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The most obvious distinction between not-for-profit organizations and for-profit firms is the focus on generating revenues above and beyond the costs.

The financial bottom line refers to the limitations laid on the budgets of a firm.

The expanded concept of marketing activities permeates all functions in businesses and not-for-profit organizations.​

In the sales era, firms attempted to match their output to the potential number of customers who would want it.

Good relationships with customers can equip a firm with vital strategic weapons.

A seller’s market is one in which there are more goods and services than people willing to buy them.

Form utility refers to conversion of raw materials and components into finished goods and services.

Celebrities use person marketing as a way to increase their value in the marketplace.

Buying an iPod generates ownership utility; however, buying a concert ticket does not.

Branches of the U.S. military sometimes show recruitment advertisements in cinemas featuring movies that are most likely to attract viewers of military age. This is an example of place marketing.