Danielle owns “Gardenias,” which is a garden and landscaping…

Danielle owns “Gardenias,” which is a garden and landscaping store that has been in business for many years. Over time, customers refer friends and family to her store often and refer to themselves as “Gardenia-heads,” because they love the products and services she offers. What do these actions best reflect?

Carla Lyles, founder of Carla Sue Greeting Cards & Gifts, tr…

Carla Lyles, founder of Carla Sue Greeting Cards & Gifts, transformed her hobby into a business when she discovered the joy of handcrafting cards during a period of depression. Lyles’s cards are designed to make people smile by including messages of empowerment, self-care and positive representation. Which pathway to opportunity identification does this most reflect?