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36. Ad managers and media specialists have technical terms they associate with specifying _______ objectives: (1) reach, (2) frequency, (3) weight, (4) continuity, (5) recency, and (6) cost.

16. Which is the most expensive daypart for advertising on radio?

14. CPM stands for _____.

6. Media selection is influenced by product considerations. This is the best medium to use when your product requires demonstration in the advertisement ___________.

47. Gross rating points (GRPs) are calculated by _____.

21. When a national television advertiser places ads in select geographic markets, this is termed _____.

34. NCIS, CBS Evening News, Grey’s Anatomy, Suits, and Sunday Night Football are ________ for carrying television advertisements.

26. Compared with other media, _____ is much less wasteful and will usually produce the highest percentage of responses.

29. The act of discovering hidden facts and relationships contained in databases is called _______.

4. The number of times a receiver is exposed to a message in a given time period is referred to as ___________.