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We define packaging as all the activities of designing and producing the container for a product. This includes up to three levels of material: primary package, secondary package, and ________ package.

American Express’s “World-Class Service, Personal Recognition,” Mary Kay’s “Enriching Women’s Lives,” Hallmark’s “Caring Shared,” and Starbucks’ “Rewarding Everyday Moments” are examples of brand ________.

Ferrari automobiles are known for their beautiful and elegant look which relates to the _____ of product design.

Assume a sporting goods company has four product lines with 6, 6, 12, and 24 individual products. What is the average length of its product lines?

The size or shape or physical structure of a product, on which the organization may differentiate, is the ____.

Which of the following terms is most closely associated with the statement: “attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand”?

Customer groups that are similar in nature and share a common set of needs are called _____. 

The 1890s is known as the women’s era because 

What did congressional Republicans denounce as a “government takeover” in March 2010? 

The “Third World”