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Josh usually buys one brand of orange juice but, occasionally, will buy a competitive brand if it’s on sale. Josh is exhibiting brand insistence.

Few businesses want the distinction of being the first to charge higher prices.

Brand insistence, the ultimate stage in brand loyalty, leads consumers to refuse alternatives and to search extensively for the desired merchandise.

The advent of a strong buyer’s market created the need for consumer orientation by businesses.

A partnership is an affiliation of two or more companies that help each other achieve common goals.

A statement such as “to hit the 300 employee mark by the end of the year” is typically a part of a mission statement.

The relationship era builds on the marketing era’s customer orientation by only focusing on  maintaining relationships with customers.

Production orientation is a business philosophy that stresses on the importance of quantity of products rather than the quality of products.

The main goal of not-for-profit organizations is to generate revenues above and beyond their costs to make money for all stakeholders involved.

The most obvious distinction between not-for-profit organizations and for-profit firms is the focus on generating revenues above and beyond the costs.