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A salesman promises a low price on a car. The customer agrees to buy it at this low price. After speaking with his manager the salesperson returns to the customer and states “we just can’t do that price.” The customer buys the car at the higher price anyway. What tactic did this salesperson use? bait and switch hook-and-line lowballing door-in-the-face

In a classic study demonstrating cognitive dissonance, Festinger and Carlsmith (1959) asked participants to engage in an extremely boring task. Participants in one condition were paid $20 to lie to the next participant and tell them the study was enjoyable. Another group of participants was paid $1 to tell this lie. A control group was not asked to lie. Afterwards, which group privately reported that they enjoyed the boring task the MOST? The control group. The $1 group. The $20 group There was no difference between the three groups. 

Which of the following commercials is MOST likely to appeal to the thoughtful/central route to persuasion? An advertisement for candy that shows smiling, happy people enjoying the candy. An advertisement for laundry detergent that demonstrates the product’s ability to remove a grass stain from clothing, when compared to a competitor’s product.  An ad for an MP3 player that depicts attractive young adults dancing enthusiastically while listening to music on the device.  An advertisement for a car that plays exciting music and shows a beautiful, sophisticated woman driving the car. 

 _____________ occurs when the social situation actually causes our behavior, but we don’t realize that the situation was the cause. Overjustification Insufficient justification Dissonance reduction Thoughtful processing

Dan hopes to get a 4% raise. First, he asks his boss if he can have a 10% raise, knowing that his boss will deny him, in hopes that the 4% raise will sound more reasonable. Dan is using the ______ technique. foot-in-the-door door-in-the-face low-balling pre-giving

Over time, we often forget the source of the message, but remember the content. Thus, messages from a source who is not credible can become more persuasive over time. This phenomenon is known as ______________. Implicit attitude change Cognitive dissonance Spontaneous processing The sleeper effect

You should overload your website’s content as much as possible with keywords, to ensure relevance in terms of search engine ranking.

An outbound link is a link leading to another website.

Cspítulo 6: Ve estos videos cortos. El voto latino 2020 El año del voto latino en EEUUEl voto latino 2024 Si las elecciones fueran hoy Harris ganaría el voto latino por un amplio margen | Noticias Telemundo Primer Paso: Resume cada en 3-5 oraciones enfocándote no solo en lo que cuenta, sino también en el mensaje o tema. ¿Cómo se conecta el contenido con las ideas y/o los problemas que discutimos en clase? Segundo Paso: Después de ver los videos, ¿cómo le explicarías a alguien más lo que ha cambiado (o no) en los últimos cuatro años en cuanto a las preocupaciones de los votantes latinos, el poder de su apoyo, y la población en general?

Repasa de nuevo las lecturas 1-2, 1-5, y 1-6 en el libro de texto, Después, revisa la gráfica de OELA. Compara estas lecturas con la gráfica para encontrar los puntos que tienen en común y no. Screenshot 2024-09-24 at 8.53.26 PM.png El círculo amarillo: El círculo azul: El circulo verde: Usa cada frase por lo menos una vez en tus respuestas: Es recomendable que… El gobierno estadounidense quiere que… La población hispanohablante piensa que… Es obvio que… No hay duda de que… Ojalá (que)… Al escribir tus puntos, es necesario escribir 2-3 oraciones completas cada uno. Es decir, es necesario mostrar la habilidad de dar una respuesta desarrollada y crítica.