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________________ in the U.S. make up to 85% pf the consumer purchase (Forbes, 2019) and they have total buying power estimated at approximately $10 trillion making them the largest purchasing demographic in the world.

Customer segmentation relative to marketing / advertising can be expensive. There can be additional costs associated with: _________________________________________.

The Commercialization phase of the product development process includes: ___________________________________.

The name of the business function that carries out research and the design and engineering part of the product development process in called: ______________________________.

In class, we watched a few video / television advertisements which specifically targeted the LGBTQ+ community, including an advertisement by: ______________________________.

BONUS QUESTION (worth up to 3 points): Identify a key area of learning / insight that you gained from this course (overall). Also, name and describe one specific action you will take in your personal or professional life as a result of this course. 

Creating cross-functional teams for the development of products so that they can be properly manufactured and serviced is known as the voice of customer. 

The 4 P’s of Marketing include product, place, promotion, and price. “Place” encompasses not only the physical location where products are sold but also the distribution channels and logistics involved in delivering the product to the consumer.

Anheuser-Busch’s video / television advertisement entitled “Rookie Umpire” (1985) was intended to target which customer segment?

The value proposition expresses what the new product or service will do for the customer, i.e., its features, functions, and benefits.