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Organizations must share similar values and goals for a partnership to succeed in the long run.

Successful customer relationship management systems reduce costs by empowering customers to find the information they need to manage their own orders.

Dale and Lisa, ranchers from Wyoming, found that the meat of their large, slow-growing hogs were not selling in American grocery stores. However, the animals command premium prices in Japan where the meat is enjoyed for its flavor and fat content. The purchasing influence they are experiencing is a cultural influence.

Group membership influences an individual’s purchase decisions and behavior in both overt and subtle ways.

Firms must attempt to group consumers according to the presence or absence of those factors that affect purchase decisions.

B2B e-marketing refers to the use of the Internet for business transactions between organizations.

Wonderlist is a task and note manager for mobile phones that helps users to organize “to-do” lists and increase efficiency. Wonderlist is an app.

Children exert considerable influence over household food purchases.

A private exchange is a secure website at which a company and its suppliers share all types of data related to e-marketing, from product design through order delivery.

A marketing research organization that regularly provides a standardized set of data to all customers is called a full-service research supplier.