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________ beliefs and values are passed from parents to children and reinforced by social institutions – schools, churches, businesses, and governments; they are very difficult to change.

In the first two-and-a-half years of the iPad’s existence, Apple sold ________ million units worldwide.

Most large companies consist of four organizational levels: the corporate level, the ________ level, the business unit level, and the product level.

Market-penetration, product-development, and market-development strategies would all be examples of ________ strategies.

While viewing businesses in terms of customer needs can suggest additional growth opportunities, a ________ definition tends to focus on selling a product or service to a current market.

The Body Shop, Timberland, and Patagonia incorporate ________ as a way to differentiate themselves from competitors, build consumer preference, and achieve notable sales and profit gains.

Each society contains ________, groups with shared values emerging from their special life experiences or circumstances.

Because of its flexibility, ________ are the most common technique of collecting primary data.

A ________ has three characteristics: (1) a source of competitive advantage making a significant contribution to perceived customer benefits; (2) has applications in a wide variety of markets; and (3) is difficult to imitate.

When one company licenses another to produce its offerings, or two companies jointly market their complementary offerings, it is called a ________.