“The process of building and reinforcing mutually profitable…

“The process of building and reinforcing mutually profitable relationships with employees, customers, other stakeholders, and the general public by developing and coordinating a strategic communications program that enables them to make consecutive contact with the company/brand through a variety of media.”

 TV advertising targets the millions of people who use comme…

 TV advertising targets the millions of people who use commercial transportation (buses, subways, elevated trains,  commuter trains, trolleys, and airlines), plus pedestrians and car passengers, with a variety of formats: transit shelters; station platform, and terminal posters; inside cards and outside posters on buses; and taxi exteriors.