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Encryption is the process of encoding data for security purposes.

The baby boomer generation is most adept at learning and using rapidly changing communications technology.

Groups do not intentionally create formal roles, nor do they ever have expectations that roles and statuses will develop within their membership.

Amazon.com maintains a record of each customer’s purchases and makes recommendations based on purchase behavior whenever the customer logs in for the next purchase. This is an example of the interactive marketing capability of e-business.

E-marketing can significantly reduce the costs of reaching a wide audience for small businesses.

In the early stages of B2B transactions, marketers believed that online trading was limited to only a few types of products.

Generation X is very family-oriented, well educated, and optimistic.

Married couples enter the “empty nest” stage once their children start living on their own.

The buying behavior of an individual in a group is not only affected by the norms of the group, but also by that individual’s role and status within the group.

A research design is a master plan or model for conducting marketing research.