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Relationship marketing views customers as equal partners in buyer–seller transactions.

Analysis of sales performance records helps marketers to find clues to potential problems.

Well-known luxury retailers offer unique or prestigious products at price ranges slightly lower than their premium brands to attract middle-class consumers aspiring to the upper class.

Targeting a large number of small markets can produce an expensive, complex, and inefficient marketing strategy.

A market includes any person or entity that has the willingness and the purchasing power to buy a product.

Core based statistical areas (CBSA) are comprised of metropolitan and micropolitan statistical areas.

Secondary data has the advantage of being more completely relevant to the research than primary data.

The number and size of the market segments chosen by a firm must match its marketing capabilities.

A life insurance salesperson explaining the benefits of a policy to both husband and wife in a two-income family is perceiving the adoption of the policy to be a syncratic purchase decision.

A firewall is an electronic barrier between a company’s internal network and the Internet that limits access into and out of the network.