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Children exert considerable influence over household food purchases.

A private exchange is a secure website at which a company and its suppliers share all types of data related to e-marketing, from product design through order delivery.

A marketing research organization that regularly provides a standardized set of data to all customers is called a full-service research supplier.

Setting clear goals helps everyone involved in the marketing campaign to aim their efforts in the right direction.

Culture is the broadest environmental determinant of consumer behavior.

Items can be classified as business products, not because of what they are, but because of how they will be used.

Majority of the online sales is through mobile retail.

A probability sample relies on personal judgement somewhere in the selection process.

The market segmentation that is based on the stages of the family lifecycle is a form of demographic segmentation.

A need is an imbalance between the consumer’s actual and desired states.