Environmental scanning is the process of gathering informati…

Environmental scanning is the process of gathering information about events and their relationships within an organization’s internal and external environments. The basic purpose of environmental scanning is to help management determine the future direction of the organization and to identify opportunities and threats.

Ben & Jerry’s is focused on the communities in which it serv…

Ben & Jerry’s is focused on the communities in which it serves. In the U.K., the company has a bus that travels through the streets during festivals selling ice cream. The profits gained support charitable causes such as “Childline,” a counseling service for children and young people. This is an example of _____________.