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The Hispanic American population is not a single homogeneous group, but a composite of a number of culturally distinct groups.

Individuals who aspire to become members of a certain group most often adopt its standards of behavior and values.

Every social network has its own search engine, which allows users to search for topics that interest them.

The content programmer of a social news site decides which news postings get the most prominent display on the site.

Strategic alliances are necessary in countries where local laws require foreign companies to work with local businesses.

Marketing strategies that prove successful in one country are invariably applied successfully in international markets as well.

​The Internet is an attractive option for business buying and selling as orders placed over the Internet contain fewer errors compared to handwritten ones.

Long deflationary periods can cause a freefall in business profits, lower returns on most investments, and widespread job layoffs.

According to Maslow’s hierarchy of needs, the desire to accomplish, achieve, and command respect is a safety need.

Increased capability of smart phones has boosted online retail sales.