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Asian Americans are an attractive target to marketers as they have the fastest rising income.

The sale of a product to a customer via a vending machine is typical of a transaction-based relationship.

The data obtained from government records and industry publications can be classified as external data.

A hypothesis sets the stage for more in-depth research by further clarifying what researchers need to test.

All Hispanics speak the single universal form of Spanish.

Very few residents of a micropolitan statistical area commute outside the area.

Relationship marketing views customers as equal partners in buyer–seller transactions.

Analysis of sales performance records helps marketers to find clues to potential problems.

Well-known luxury retailers offer unique or prestigious products at price ranges slightly lower than their premium brands to attract middle-class consumers aspiring to the upper class.

Targeting a large number of small markets can produce an expensive, complex, and inefficient marketing strategy.