Bernie Madoff allegedly said, “You want to know how to get p…

Bernie Madoff allegedly said, “You want to know how to get people to trust you with their money? You present it as an exclusive thing. Nothing on earth makes people want something more than telling them they can’t have it.” Which principle of persuation/influence does this quote most relate?

A farmer selling bags of apples sold [fiveapples] bags last…

A farmer selling bags of apples sold [fiveapples] bags last year that had 5 lbs of apples in each of them. He sold the same amount of 5 lbs bags this year.  However, he also introduced a new 10 lbs bag of apples to his customers and sold [tenapples] of those bags this year. What was the EQ volume growth from last year to this year? (Answer as a percentage number with once decimal i.e. 10.5% would be entered as 10.5 without the percentage sign)