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The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service, a change in behavior, or a reduction in the use of a product is referred to as a(n)

New Balance has many offerings. It makes the Minimus line of shoes with a Vibram outsole and REVlite cushioning for those who want to “feel the trail.” Its 1260v2 shoe incorporates Stabilicore technology to “deliver a plush, smooth, and stable ride.” And its top of the line, 990v3 traditional running/walking shoe uses a “premium pigskin upper with mesh inserts for breathability, a stability-enhancing ABZORB insole, and ENCAP to promote a healthy gait.” The strategy of appealing to different types of customers in this way is an example of

A consideration set refers to

Figure 5-1  The second stage in the consumer purchase decision process involves gathering facts about possible choices, and may include internal and external sources. What is this stage called?

Figure 5-1  The initial stage in the consumer purchase decision process involves perceiving a difference between a person’s ideal and actual situations big enough to trigger a decision. What is this stage called?

When Jeremy said, “It’s really hard for me to get to class on time without a car,” he was entering which stage of the consumer purchase decision process?

Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They have learned that

CDI/BDI Marketing Dashboard  If a firm’s marketing dashboard displays a BDI of 80 for a consumer packaged good like Hawaiian Punch, this indicates which of the following?

The designated market area (DMA) of Boston has approximately 3 million television households. Audience research shows that 45 percent of these households had their sets turned on during a particular Saturday evening and 300,000 households were watching Sports Stories, a one-hour sports news program. The program rating for Sports Stories in the Boston DMA is _____.

Helios Inc. has a low market share for its Achilles range of running shoes in the South Atlantic region. Which of the following indices reflects the information provided in the scenario?