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The buying behaviors exhibited by members of the different classes are homogeneous and exclusive.

The size and organizational form of the marketing research function is usually independent of the structure of the company.

Detergent packets purchased by a leading laundry service are considered business products.

The choice between secondary and primary data is tied to cost, applicability, and effectiveness.

Prior to the 1930s, most of the marketing research involved gathering written testimonials from purchasers of firms’ products.

Observation is a useful technique to collect primary data for marketers trying to understand how consumers behave in certain situations.

The private key in the Secure Sockets Layer (SSL) technology is used to encrypt information.

Home Depot introduced a new line of riding lawn mowers. The company decided to focus more on people living in the suburbs than those in the city because a survey showed the former category to be more inclined toward gardening. This is an example of a demographic segmentation by Home Depot.

Marketers can gain valuable insights by examining the dissatisfaction of the customers that leads to abandoning certain products for those offered by competitors.

Building and managing long-term relationships between buyers and sellers are the hallmarks of transaction-based marketing.