Explain how both Normative and Informational social influenc…

Explain how both Normative and Informational social influence worked to convince Stanley Milgram’s (1974) participants to deliver powerful shocks to a hapless learner. Describe one of the follow-up studies discussed in the video (or discussed in the textbook). In describing the follow-up study, be sure to discuss the methods as well as the results. [Note: This is not referring to Burger’s study in 2009; this refers to studies that Milgram conducted].

According to the Elaboration Likelihood Model (ELM), what tw…

According to the Elaboration Likelihood Model (ELM), what two things determine whether we will process a message through the central or the peripheral route? When people are using the central route to process a persuasive communication, what will make an appeal more persuasive (which aspects of the advertisement)? When they are using the peripheral route, what will make an appeal more persuasive?