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Toby is launching a new fitness app that uses 3D tech to measure progress. He’s done a 5Cs analysis and has a lot of information that he plans to use to drive the marketing strategy, but he’s trying to identify the insight that he can use to catapult his business. Which of the below statements is most likely an insight instead of a fact or understanding?

Many people don’t buy paint for their homes because they fear picking the wrong color. However, Sherwin Williams has an app that uses augmented reality to allow you to change the color of your walls digitally before you buy the paint. This is an example of the ________________ force in the marketing environment.

Allie was deciding between a Tesla and a Rivian for her next car, and she decided to buy the Rivian. After the purchase Allie found herself wondering, “should I have purchased the Tesla”. So, Allie started asking her friends questions like, “don’t you like my new car”, and she started paying attention to negative press on Tesla to make her feel better about her purchase. Allie is experiencing ______________.

Pedialyte was originally a rehydration drink for sick children, but Abbott has recently started marketing it to adults for hangover recovery and sports hydration. This is an example of which strategy in Ansoff’s Growth Matrix / Diversification Analysis?

Three pregnant women and their respective fetuses where blood typed. Based on the provided results, which of the following moms will need to be infused with RhoGAM? Mom’s blood type Fetus’ blood type 1 B+ A+ 2 O- AB+ 3 B- O-  

For each of the following patients, which antibodies are naturally present in their plasma? (yes = antibodies are present, no = antibodies are absent) Patient Blood type Anti-A antibodies Anti-B antibodies 1 AB+ [answer1] [answer2] 2 B- [answer3] [answer4] 3 A+ [answer5] [answer6]

Nike is launching a new sweat band head lamp that athletes can use while running. This product is a new idea in the industry, but Nike believes that if they successfully demonstrate the need for this type of product that many runners would buy it. Nike reviews the purchase decision process and decides to launch a promotion to support the launch. Which tactic do you think would best help them launch the product?

Dyson started by making high quality vacuum cleaners. Today, it has expanded its business and is serving a new market with a new line of floor lamps and desk lamps. This is an example of which strategy in Ansoff’s Growth Matrix / Diversification Analysis?

A popular apparel company wants to introduce a new style of jeans aimed exclusively at bike riders. Since such a product does not exist in the market yet, the designers want to understand what bikers look for in a pair of jeans, what associations they have, and how they qualitatively feel about different brands and lifestyles. Which of the following market research tools would be best suited to help the firm gain insights about these consumers?

Describe (in your own words) how sound travels through the ear.  In your answer, put the three types of energy that it converts to.