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A _____ is a step-by-step walk through a particular activity or set of activities in the life of a customer.

It is easier to forecast revenues than it is expenses.

You learned about four (4) types of organizational culture based on the two (2) dimensions of environmental orientation and governance. Which organizational culture do you anticipate you will use for your NPD project team and why? [Note: if you can’t remember the name of the type of organizational culture you anticipate using, just describe the type as best as possible for potential partial credit.]

One challenge for NP (new product) IMC is:

Successful firms use of combination of tools to determine the “right” price for a product.

One rule of thumb you should follow when forecasting expenses is: _____ your estimates for advertising and marketing costs since they always escalate beyond expectations. 

Physical prototypes are tangible artifacts created to approximate the product.

If the NPV is negative, the project is _____.

In developing a typical Media Message Guide (launch message components), _____ should reinforce the overriding message (single overriding communications message) and provide additional information or proof points to solidify your credibility and tell the story. 

As we have defined it in this class, Design Thinking has three phases and four modes.