A new coffee house is about to open. The founder has worked…

A new coffee house is about to open. The founder has worked really hard to design the space, source special coffee beans, and hire people that fit with the overall vision for the business. The founder wants to keep the “vibe” consistent and only wants the employees to talk about the coffee using the terminology provided in training. Everyone needs to wear “upscale casual” clothing while on shift or even while visiting off-duty. They must all be educated about the region and the origin of the beans.  An employee that has taken an organizational course recognizes there is quite a bit of _________ going on to make sure the brand is consistent.