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Mousetrap Corp.’s new advertisements feature Harris, a celebrity. Harris endorses the firm’s products and claims that the products work wonders. Some consumers who were dissatisfied with the firm’s products view the ad and think that he had been paid to present a positive picture of Mousetrap Corp. In this scenario, the consumers’ responses are examples of _____.

When consumers use an initial reference point for their decision this an example of _______.

The _____ is the consumer’s perception of the way things actually are.

Attitudes are more likely to predict consumers’ behavior when:

Jimmy wants to own an expensive, custom-made watch. He feels the watch will make him more fashionable. In this case, Jimmy’s desire to own a custom-made watch can be categorized as _____.

When motivation, ability, and opportunity (MAO) is low, individuals are motivated to _________.

Which of the following statements is true of prospect theory?

Nathan goes to a store to purchase laundry detergents. When Nathan looks around to make a brand selection, he realizes that he loves the brands Deit and Dolen, hates the brands Duss and Tone Out, and does not have much of an opinion about the brand Little Alls. In this scenario, Little Alls is clearly in Nathan’s _____.

Operant conditioning views behavior as being influenced by ____________________________.

Research on the social psychological underpinnings of prejudice might be said to have its roots in research by