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When you hear “Apple,” “BMW,” or “Disney,” one clear idea probably comes to mind. Why is that focus important for strong brand positioning, and what can happen when a brand tries to stand for too many things? Give one example of a brand (real or hypothetical) that shows the power of focus, or what happens when it’s lost.

Evaluating the image below of the lateral cervical spine: Are there any repeatable positioning errors; if so what needs to be corrected? latcervicalaml.png 

Image Evaluation: A radiograph of an AP axial projection of the cervical spine reveals that the intervertebral joints are not open. The following analog factors were used for this projection: 5° cephalad angle, 40-inch (100 cm) SID, grid, AML perpendicular to the IR, and the CR centered to the thyroid cartilage. Which of the following modifications should be made during the repeat exposure?

Which of the following is a condition in which there is a local or generalized infection of bone or bone marrow that may be caused by bacteria introduced by trauma or surgery?

Identify the structure labeled “C” .

How much CR angulation is required for the supine AP axial projection for the cervical spine?

According to our  Martensen text: At a 40 inch SID, the divergence of the x-rays is ________ degrees per inch the anatomy is off-centered in any direction from the CR.

Abnormally dense bone, that commonly occurs as a result of fracture of affected bone is termed: 

A pathology that is characterized by bone destruction followed by a reparative process of overproduction of very dense yet soft bones that tend to fracture easily is termed:

Image Evaluation: A radiograph of an AP pelvis reveals that the right iliac wing is foreshortened as compared with the left side. What specific positioning problem is present on this radiograph?