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If the NPV is negative, the project is _____.

In developing a typical Media Message Guide (launch message components), _____ should reinforce the overriding message (single overriding communications message) and provide additional information or proof points to solidify your credibility and tell the story. 

As we have defined it in this class, Design Thinking has three phases and four modes.

Customer Profile Matrices and Personas are:

Brands provide a long-term sustainable competitive advantage (SCA) that is very difficult to copy.

It’s important to begin (the buyer person interview) with a question about the most important moment in which:

The _____ is the concept that money you have in hand now is more valuable than money you collect later on.

Looking at the following list of expenses, in Year 3, total expenses for the new product launch are forecasted to be: Salaries (Each year – Years 2 and 3) $150,000/yr Social Media – CPM basis (Year 1) approximately $100,000 Social Media – CPC basis (Each year – Years 2 and 3) estimated at $300,000/yr Office Space (Each year – Years 1, 2, and 3) $25,000/yr

In the AIDA Model, the first A is (first letter A stands for what word): 

In this course you were tasked with creating an analytical prototype. Which type of analytical prototype (focused analytical or comprehensive analytical) did your team create for your NPD Team project and why?  If you decided to create a phyiscal prototype, which type of physical prototype (focused physical or comprehensive physical) did your team create and why? Name and describe the type and explain why your team chose this in a few sentences.