Cole’s company is ready to get started with YouTube advertis…

Cole’s company is ready to get started with YouTube advertising.  They’ve asked him to identify the business outcomes YouTube can deliver to ensure they’ll achieve what they’re after with the campaign. What business outcomes can YouTube deliver for Cole’s company? 

As a YouTube creator, Elle can reach over two billion active…

As a YouTube creator, Elle can reach over two billion active users each month and use the platform innovations to generate content that meets users’ needs.  YouTube gives her the freedom to express herself, find new opportunities, and make a living while she does it.  How does YouTube help Creators earn a living?