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A positive characteristic about blogs is that bloggers do not have to optimize for SEO success.

After learning from social listening and consumer research that one of the more polarizing aspects of “uncupping” a Reese’s Peanut Butter Cup was whether the wrapper came off clean or a smudge of chocolate was left behind, Hershey leveraged ______ to engage customers when it asked viewers to ‘weigh in’ on the phenomenon.

Scott Paul suggests if you are going to create a unique brand for yourself on Social Media, it would be prudent to  _______

Match the YouTube Customer with the Audience type that helps advertisers connect with that customer.

A social media crisis response plan does NOT include __________.

In order to understand and meet the expectations of stakeholders in a crisis situation, companies should ask all of the following questions EXCEPT:

Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively.  What are the other reasons that users choose YouTube? 

According to Melissa Agnes in her session Crisis Ready:How to build an Invincible Brand, the three steps for becoming ‘crisis ready’ include: 

According to Expert Session with Van Oakes, What is the minimum engagement percentage you should look for when finding an appropriate influencer for a brand?

Influencer marketing is the fastest growing method to attract new customers.